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RABBIT HOLE

Breaking Data Matrix into Actionable Insights.

ABOUT ME

From crafting data-driven approaches at a digital marketing agency to leading creative strategies at emerging start-ups, my career has been a journey of significant growth. This transition wasn't just a change in role but an expansion of my skill set, blending analytical performance mindset with conceptual thinking.

Additionally, my freelance copywriting work and previous design experience have been crucial to these roles, providing practical know-how. This hands-on approach in diverse environments has not only sharpened my technical abilities but also developed my adaptability and problem-solving skills.

My journey has been more than a series of roles; it's been a transformative process that has crafted me into a uniquely versatile and insightful professional in the creative industry, capable of driving measurable success and innovative solutions.

EXPERIENCE

where i got

my training.

 Mission: Architect of Narratives 
FREELANCE CREATIVE STRATEGIST/COPYWRITER (2021-PRESENT)​
  • Crafting creative strategies, aligning them closely with product goals and market demands.
  • Briefing and managing various creative assets: ads, ASO, website visuals, product renders, pitch visuals.
  • Creating engaging copy, scripts and content for various media, focusing particularly on channels that drive performance.
  • Understanding and utilizing digital trends and consumer behavior to develop content that resonates with diverse audiences.
 Mission: The Performance Maestro 
KILO HEALTH - PERFORMANCE CREATIVE (2022-2023)​
  • Led the creation of strategies for performance channels, managing the journey from content conceptualization to data-driven result analysis.
  • Translated business goals into impactful stories and visual narratives, enhancing market engagement and conversions.

  • Mentored a team of designers, fostering a creative and collaborative workspace, and balancing creative vision with strategic planning to produce content that effectively drove metrics.

 Mission: Global Digital Navigator 

URBAN BASED - DIGITAL MARKETING MANAGER (2021-2022)​

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  • Managed and expanded the digital presence for over 10 accounts in Europe and Australia, adapting strategies to diverse market needs.

  • Developed and implemented comprehensive creative strategies, improving campaign performance and enhancing client satisfaction.

  • Innovated in email marketing by leveraging analytics and insights to optimize engagement and conversion rates, achieving measurable results and strengthening client relationships.

PORTFOLIO

The ones
who escaped

the matrix.

The choice
is yours.

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 CONTACT ME 
 baubonytegabija@gmail.com 

 KEEP WASTING  BUDGET ON  Ineffective ads 

CONTACT ME
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